THE POTENTIAL OF ADVERTISING TO INFLUENCE THE FORMATION OF PATRIOTIC VALUES OF YOUNG PEOPLE (SOCIOLOGICAL ANALYSIS) 

Uraleva Elena Evgenyevna, Postgraduate student, Penza State University, serg_elena66@mail.ru

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The article analyses the influence of modern Russian advertising on youth. The author approves that it is necessary to study not only practical side of advertising, but also it^,s interrelation with culture, national traditions etc. and informs about the results of the sociological research devoted to an interrelation of advertising with patriotic education of youth. On the basis of received information the author has given some recommendations on the use of the capacity of state youth policy, legislative advertising policy, policy of self-regulation advertising organizations to promote the patriotic advertising.

youth, culture, values, patriotism, advertising, hypothesis, research, recommendations.